Not every brand flying the flag earned it.
The phrases “American Built” and “American Made” get used interchangeably. They shouldn’t. One implies origin. The other implies process. The problem? Most brands hope you don’t know the difference.
Let’s break it down:
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American Made: Legally defined by the FTC. Means the product was “all or virtually all” made in the USA. Raw materials, labor, and final assembly must occur on American soil.
- American Built: From top-to-bottom it's made, manufactured, and assembled in the USA. And it's not just USA built, but the brand is built by YOU the customers.
We don’t use “Built” to play games. We use it to signal exactly what it is: built here, by American hands, with American materials.
That’s not the industry standard. Most brands that say “built in the USA” are importing blank garments, stitching on a patch, and calling it done. We don’t.
Here’s how to verify the truth:
- Ask where the fabric comes from. If it’s foreign, it’s not Made in the USA.
- Ask who cut and sewed it. Domestic cut-and-sew is the gold standard.
- Ignore slogans. Follow the supply chain.
We use “American Built” because we mean it. You can’t outsource pride.